Brand identity
núm&so
My brilliant friend Fanny has her own clothing brand, focusing on handmade, premium clothing made from organic fibres. She needed help making the brand that would convey all the things she believes in: sustainability, quality, timelessness and simplicity. I helped her with a logo, wordmark, colors and typography.
Credits
Kevin Krooks Art Director, Graphic Designer
Fanny Hansson DelaTejada Fashion Designer
Design Process
The inspiration for the brand came from the fashion world itself. There’s something intriguing about the cuts, seams, crinkled fabrics and threads that communicate something organic. I wanted to incorporate everything Fanny and her brand stand for, and at the same time add a personal touch.
