art director
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Ikea Kammare / IKEA

 

IKEA Kammare

IKEA is currently advertising through the concept “Where Life Happens”. Since there are more single households in the EU today than ever before, IKEA hopes to keep more people safe by implementing the a new heart rate sensor into a duvet. We wanted to embrace their current concept with an extension: Where Life Continues.

Creative TEAM: KEVIN KROOKS / Gustaf Haffling / Anton Holmstrand / Jacob Eklöf

 
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