The brief here was to highlight both Earth Hour and Svenssons products. Svenssons products are found in homes and you often need a substitute when turning off the lights. Our solution was based on using two full ad pages, where the reader is informed of Earth Hour and at the same time informed about the range of products Svenssons has to offer.
Creative team: KEVIN KROOKS / Lina Bergman / Petter Dufvenberg / Jacqueline Hellstedt
Super cool gif that takes forever to load up above!