The brief was to create an exercise related app. There are tons of workout apps out there, but when you’re injured they are not very useful. We created an app that helps you recover your injured body part, or suggest exercises that doesn’t involve that specific body part.
We want to meet the target group during in their regular habits and to inspire them that they are not beaten – you will get back tomorrow, one step at a time. In the app you can follow other and famous athletes on their journey. To help promote this, we use both statements from injured athletes and inspirational ads that focus on you as a person.